For entrepreneurs who know AI is the future - but have no idea where to start
30 Days. 4 Businesses. Zero Code. A 3-day live workshop where you'll build real AI systems for your business - starting day one.
This isn't another course about what AI can do. This is where you actually do it. By the end of day three, you'll leave with working automations, real tools, and complete clarity on how to run your business on the back of Claude.
Reserve my spot- No coding experience required
- Live sessions with hands-on builds
- Projects completed, not just planned
- 100% money-back guarantee
You already know you're leaving something on the table
Here's what I see all the time: a smart entrepreneur. Successful. Busy. Running hard. They've heard about AI. They've probably tried ChatGPT a few times. Maybe they used it to write an email. And it was... fine.
But somewhere in the back of their mind, there's this nagging feeling. "This is supposed to be bigger than this. Why doesn't it feel like a game-changer?"
So they go back to doing things the old way. The way that works, but just barely keeps up. The way that requires them to be the glue that holds everything together. The way that makes "scaling" feel like a fantasy.
The problem isn't that you're not smart enough to figure this out. The problem is that nobody has ever sat you down and said: here is exactly how to use this for YOUR business, starting right now. Until now.
Introducing the Claude for Business Workshop
A live, hands-on 3-day intensive where you don't just learn what's possible - you build it.
We don't start with theory. We start with your business. On day one, you'll identify the highest-leverage places to install AI in your specific operation. By day three, you'll have real projects running - not ideas waiting for someday.
Your instructor isn't a tech guru. He's a solopreneur who did this 30 days ago. My name is Joel Erway. I'm a WSJ bestselling author and CEO. I run 4 separate businesses - an education company, a consulting practice, an agency, and a software company - as essentially a one-person operation. In the last 30 days, using nothing but Claude, I launched a new agency, built a custom iPhone app for my podcast, created a full client management system, and launched Project Solo - a complete business with its own LMS, marketing, analytics, and email infrastructure. I have zero coding experience. And I want to show you exactly how I did it.
What you'll master in 3 days
Day 1: The Intelligence Layer - Claude as your senior business partner
Most people use Claude like a fancier search engine. You type something in, you get something back, you fix it yourself. That's not how it's supposed to work.
Day one is about transforming Claude from a tool you ask questions into a partner that understands your business. You'll build a custom context that makes every future conversation sharper. You'll learn how to structure your thinking so Claude can handle entire projects - not just one-off tasks. You'll leave with a decision-making framework you can hand any business challenge to.
Day 2: The Automation Layer - installing systems that work without you
This is where things start to feel like magic. Day two is about taking the repeatable, manual tasks eating your time and handing them to Claude permanently.
We'll map your highest-friction operations and build automated workflows that run in sequence - without you managing every step. You'll pick 2-3 tasks you're currently doing by hand. We'll build the automations together, live, during the session. By the end of day two, at least one of those things runs without you.
Day 3: The Build Layer - your first real business app, no code required
This is the one that stops people cold. On day three, you'll build something that didn't exist 72 hours ago - an actual working tool or application your business owns and uses going forward. Not a template. Not a plug-in. Something built specifically for how your business operates.
I built a fully functional iPhone app for my podcast production - one button push, two days of team work reduced to seconds - by spending less than 10 minutes prompting Claude. Claude built it in under 3 hours. I have zero coding experience. By the end of day three, you'll have done the same kind of thing. For your business.
Also included
- Daily live Q&A - bring your specific situation and we troubleshoot it together
- Recordings of all three sessions
- My complete prompting framework and project templates
- Post-workshop implementation check-in
- Private community of workshop participants
What's possible in 30 days with one tool and zero coding experience
These aren't projections. This is what I built last month.
The Agency
Launched from zero - market research, funnel, offer, and fulfillment all built inside Claude. Two paying clients within two weeks of small ad spend. No case studies, no prior agency experience in this niche.
SimplePod
A custom iPhone app that automated my entire podcast production process. What my team spent two full days on per episode now happens in seconds from a single button tap. Time to build: under 3 hours. Time spent prompting: less than 10 minutes.
The Client Dashboard
A fully automated client management system. It monitors emails, logs every conversation, analyzes meeting notes, handles scheduling, and creates tasks - without me touching any of it.
Project Solo
A complete business, built inside Claude, with its own LMS, marketing system, analytics platform, funnel, and email infrastructure. Every step documented as it was built.
Real questions, straight answers
I'm not technical. Will I be able to keep up?
This is the most common concern I get. I have zero coding experience. Everything I built was done without a single line of code I wrote myself. What I have is a framework for communicating clearly with Claude. That's exactly what you'll learn on day one. If you can write an email, you can do this.
I've tried AI before and couldn't get it to do what I wanted.
You were probably using it wrong - and that's not an insult, it's just the reality. Most people treat Claude like a search engine. The real power is in how you structure projects, set context, and chain instructions together. That's what this workshop teaches.
I don't have three full days to commit right now.
The systems you build over these three days will give you back far more than three days. The podcast workflow I built saves my team two full days per episode. At 20 episodes a year, that's 40 days recovered - from one 3-hour build session.
Why Claude? Isn't this the same as ChatGPT?
They're different tools with different strengths. Claude has specific capabilities - particularly around Projects and handling long, complex, multi-step instructions with nuance - that make it especially powerful for business operations. I run all four of my businesses on Claude. That's not an accident.
Will I actually finish something in three days or is this just a demo?
The workshop is built around finishing - not watching someone else finish. Every day ends with a completed deliverable you own and can use immediately.
Zero risk. Full commitment.
Show up. Do the work. Build with us for three days. If you go through all three days and you don't leave with at least one working project you'll actually use in your business - I'll refund every dollar. No questions, no runaround.
The people who show up and engage don't leave empty-handed. The only way this doesn't work is if you don't show up. That part's on you. Everything else is on me.
You're three days away from running your business differently
Day one: Claude knows your business. Not the generic version - yours.
Day two: something that used to eat your time runs automatically.
Day three: you own a custom tool built specifically for how you operate.
This is not AI training that teaches you prompts to write better emails. This is the workshop that installs AI into the operating layer of your business.
Reserve your spot